As an acclaimed Creative brand ambassador with two decades of experience, I've immersed myself in the art of imagination and innovation. Conceiving, scripting, pitching, designing, editing, directing and story telling are just a few of my many skills, but they all hinge on one thing: the idea.

For me, the idea reigns supreme. My aim is to reach beyond the ordinary, grasping at the extraordinary thought and forging it into something that sparkles with a rare brilliance.

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To me, brand is more than just a job - it's a driving force, an all-consuming passion that fuels my hunger "yummy". I revel in the thrill of conceptualising and the rush of creating something totally new.